Transat Videos Aim To Raise Sustainable Tourism Awareness
Bruce Parkinson, Open Jaw
Transat is using a range of communications tools to enhance customer awareness of the impacts of tourism on the environment and local populations.
The company recently produced two videos explaining measures implemented by hoteliers and by Transat itself to promote sustainable tourism. The videos are featured on its in-flight entertainment systems, online and via the company’s social media accounts.
The video Sustainable tourism – Transat's hotel partners in action, highlights exemplary practices by five of Transat’s hotelier partners in Mexico: Karisma Hotels & Resorts, Bahia Principe Hotels & Resorts, Barcelo Hotel Group, AMResorts, and Meliá Hotels International. These initiatives cover all aspect of corporate social responsibility and environmental stewardship, from reduced water and energy consumption to waste recycling, protection of natural environments, and programs available to employees.
“Marketing tourism products that consider the environment and local populations is one way that Transat promotes fair-trade and responsible tourism,” says Annick Guérard, Chief Operating Officer, Transat. “Since 2012, we have highlighted hotels with Global Sustainable Tourism Council certification on our websites and in our brochures to help travellers make responsible purchase decisions, and we’re now doing so on board our aircraft as well,” she adds.
The video Environment – Air Transat’s fuel management initiatives, profiles the fuel management program that Transat introduced in 2004 to improve performance and reduce greenhouse gas emissions from its aircraft. Considered one of the most innovative and rigorous such programs in the aviation industry, it includes measures implemented before take-off as well as during and after every flight.
These latest video vignettes join Transat’s existing tools aimed at raising its customers’ awareness of why sustainable tourism is important, and are also part of the company’s process to obtain Travelife certification.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.