Orlando First U.S. Destination To Top 70 Million Annual Visitors
Open Jaw, Bruce Parkinson
Orlando has become the first U.S. destination to surpass 70 million visitors in one year. In 2017, 72 million visitors travelled to Orlando, an increase of more than 5% over the prior year, once again making it America’s most-visited destination.
Visit Orlando, the region’s official destination tourism and marketing organization, shared the number at a gathering of more than 1,000 tourism and community leaders.
“Our record-breaking year was achieved despite international headwinds and the statewide effects of Hurricane Irma,” said Visit Orlando President and CEO George Aguel. “In 2017, our destination launched new consumer experiences on a significant scale and our marketing efforts leveraged increasing consumer confidence in the United States. We also continued our focus on communicating the unique emotional connection visitors have with Orlando.”
"Orlando’s record-setting visitation affirms the city as a leader in the U.S. travel industry,” said U.S. Travel Association President and CEO Roger Dow. “The success in Orlando is great, not just for this iconic destination, but for travel as a whole. As the U.S. overall looks to regain its share of the global travel market, this new milestone in Orlando is a welcome reminder of the resiliency of this industry.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.