Saint Lucia Tourism Authority Names Jeanette Faria To CDN Post
Open Jaw, Bruce Parkinson
The Saint Lucia Tourism Authority (SLTA) has announced the appointment of Jeanette Faria as Director of Marketing, Canada. Faria, President of JF Marketing, will support the marketing efforts of the SLTA as part of a national strategy to reposition the destination to Canadians.
With almost 20 years of industry experience, Faria has previously worked as Account Manager for the US Virgin Islands and North Carolina. She is currently the Canadian lead for The Beaches of Fort Myers and Sanibel.
In her new role, Faria will be responsible for developing and executing a strategic marketing plan targeting consumers and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.
"I am so excited for the opportunity to represent such an exotic destination," remarked, Jeanette Faria, Director of Marketing, Canada. "I am looking forward to working with all of our partners to build long-lasting relationships. Saint Lucia is the perfect destination for weddings and honeymoons, there’s no shortage of sites to explore.”
“We are very excited to have Jeanette join our team,” said Agnes Francis, Executive Chairperson of the SLTA. “Canada is an important and growing market for Saint Lucia. Over the next five years, Saint Lucia is set to see an increase of 50% in our product offering. Jeanette’s expertise in the travel industry will play a pivotal part in our mission to reach new Canadian visitors.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.