St. Lucia Revamps Agent Specialist Program, Now Available In Canada

Open Jaw

The Saint Lucia Tourism Authority has revamped its travel agent specialist program. The recently upgraded program is called “Saint Lucia Expert” or SLEx and is now open to travel agents in Canada.

“SLEx is an online educational and loyalty program designed to engage travel agents and serve as their central repository for all resources that will enable them to sell destination Saint Lucia, optimally.  Additionally, SLEx is mobile friendly with customizable features to equip today’s digitally-savvy travel professional with the cutting-edge tools they need for destination marketing and sales,” according to a statement from the organization. 

Through various modules and multimedia tools, SLEx allows travel professionals to explore the destination fully and offers various niche market specialization in areas that include Dive, Romance and Family Travel.

The SLTA will provide graduates of the program with a certificate of completion, which will unlock various features and benefits, including marketing credits based on room nights within the following tiers:

  • Gold – 50-149 room nights
  • Platinum – 150-299 room nights
  • Diamond – 300+ room nights

Benefits also include:

  • 3 continuing education credits from The Travel Institute or the ACTA;
  • Personalized certificate; and
  • Printable education packet.

Travel agents can participate by enrolling in the Saint Lucia Expert program, which is available online at  Current Saint Lucia Specialists are not required to retake the course but will benefit from the new resources and status.   

As an additional incentive, the top recording travel agents and their agencies will be awarded monthly prizes in the sums of US$250 cash for the agent and a US$250 marketing credit for the agency, which would go towards Saint Lucia business development. The new platform will allow agents to track their progress in real time. 

Other benefits include: 

  • Lead generation via website inclusion by: zip code, agency name and contact details;
  • Customization of collateral, including package flyers, plus social media resources;
  • Special recognition and awards;
  • Discounted FAMs & agent rates with Saint Lucia Agent Months (SLAM);
  • Special promotions and offers;
  • And more

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