18JUN, WestJet brought together WestJetters, frequent WestJet fliers and members
of the technology industry for the company’s first hackathon at the hangar at
the WestJet campus in Calgary.
its inaugural #hackinthehangar teams were challenged to co-create and build
world-class digital solutions focused on WestJet's premium and global travellers.
#hackinthehangar is focused on building digital solutions in a collaborative
and fun environment, in a unique venue at a much greater velocity than ever
before," said Alfredo C. Tan, WestJet's chief digital and innovation
officer. "This hackathon is an exciting step towards helping us
think, move and act more like a tech company in some key parts of our business.
This will help position WestJet as an industry leader in transforming the guest
experience. Bringing this level of creative talent from some of the most
innovative companies in the world to Calgary at this scale is incredibly unique.
We're looking forward to seeing what some of the brightest minds in tech
combined with our passionate employees and guests can create when given the
opportunity to rise to the challenge and work together to win."
Attendees who participated
in the first-ever #hackinthehangar included teams from Adobe, Amazon, Deloitte
Digital, Facebook, Google, Hootsuite, Huge Inc., IBM, LinkedIn, Media
Experts/IPG, Microsoft, Panasonic Avionics, Sabre, Salesforce, ServiceNow,
Snapchat and Twitter. Each team was joined by two WestJetters and a premium