WestJet & Delta To Create New Transborder Joint Venture
Bruce Parkinson, Open Jaw
WestJet and Delta have signed a definitive agreement to create a transborder joint venture arrangement that will offer customers an extensive route network within the U.S. and Canada.
The agreement deepens the existing codeshare partnership between the carriers and follows the signing of a memorandum of understanding in DEC 2017 announcing the intention to form a joint venture. The airlines say the proposed JV will provide substantial reach into Canada and the U.S. with transborder service to more than 30 cities covering over 95% of U.S.-Canada demand, providing customers of both airlines with more travel choices.
"WestJet continues its drive toward becoming a global airline, and the signing of this agreement marks a major milestone in that journey," said Ed Sims, WestJet President and CEO. "Working together with Delta, the premier U.S. carrier, we are looking forward to providing enhanced offerings and more choice for guests. The joint venture will allow us to maximize our existing partnership with Delta to benefit customers by bringing greater competition to the trans-border market."
Delta CEO Ed Bastian says the partnership “will provide an unmatched passenger experience for customers travelling between the U.S. and Canada.
"Combined, we will be able to offer more destinations to customers with an integrated network, superior airline products, improved airport connections and significantly enhanced frequent flyer benefits.
Upon receipt of regulatory approvals in Canada and the U.S., Delta and WestJet will work together to implement all aspects of the enhanced cooperation including expanded code-sharing, more closely aligned frequent flyer program and reciprocal elite benefits, joint growth across their U.S./Canada transborder network, and co-location at key hubs with more seamless passenger and baggage transit.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.