Small Luxury Hotels & Hyatt Announce Loyalty Alliance
Bruce Parkinson, Open Jaw
Hyatt Hotels Corporation and Small Luxury Hotels of the World (SLH) have announced plans to offer World of Hyatt loyalty program members opportunities to enjoy benefits in many more places. The launch is targeted for the end of the year.
Hyatt has more than 700 hotels worldwide while SLH is a collection of more than 500 independently owned luxury hotels around the world. With the enhanced relationship, World of Hyatt members will be able to earn and redeem points during stays at participating SLH hotels when they book through Hyatt channels.
“This is another example of how Hyatt continues to listen to the wants and needs of World of Hyatt members and take meaningful action,” said Hyatt President & CEO Mark Hoplamazian. “SLH’s high-end collection of boutique hotel experiences means our members will soon be able to earn and redeem World of Hyatt points in more places, including many new locations in Europe and Asia.”
Filip Boyen, CEO, Small Luxury Hotels of the World, said: “We are constantly looking for ways to add value for our many independently spirited hotels. This coming alliance with World of Hyatt does just that. For SLH, our hotels are our brand, and we look forward to expected increased occupancy with significant exposure to the World of Hyatt program’s more than 10 million members.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.