The Hong Kong Tourism Board (HKTB) has announced a strong first half with more than 30.6 million visitor arrivals, representing year-on-year growth of 10.1%. Of these, overnight visitor arrivals exceeded 13.85 million, up 6.2% year on year.
Canada was a strong performer, recording an increase of 4.8% for a total of 191,359 visitor arrivals from January to June. The June 2018 figure was 23,147 compared to 22,517 same month last year, an increase of 2.8%.
“Additional air capacity and effective campaigns partnered with media & trade partners contributed to the result,” said Michael Lim, HKTB Director of Canada, Central & South America. “We’ll continue our market promotion with ‘Best Of All, It’s In Hong Kong,’ inviting visitors to discover ‘Hong Kong Like A Local,’ explore the neighbourhood attractions and enjoy the authentic experiences.” he added.
“The growth in total visitor arrivals in the first half of this year was driven mainly by the mainland (China) market,” said Anthony Lau, Executive Director of the HKTB. “As for international arrivals, long-haul markets performed well, growing 2.6%. Looking ahead, the business environment for the tourism industry will face different challenges caused by the unstable global economy and exchange rates, which may affect tourism growth in the second half of the year.”
Leveraging the upcoming opening of the Hong Kong Section of the Guangzhou- Shenzhen-Hong Kong High Speed Rail and the Hong Kong-Zhuhai-Macao Bridge, the HKTB will introduce related promotions through various channels to promote the two main infrastructure additions and travel experiences featuring Hong Kong and the Greater Bay Area.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.