Hard Rock AI Hotels Drop Resort Credit, Add More Inclusions
Bruce Parkinson, Open Jaw
AIC Hotel Group has announced that the all-inclusive Hard Rock Hotels of Mexico and the Dominican Republic are officially putting an end to the use of resort credit.
In its place, ‘Limitless All-Inclusive’ will make its debut with bookings from 15SEPT, for travel beginning 6JAN, 2019, at Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Los Cabos (coming in 2019).
The change aims to give all-inclusive Hard Rock Hotels the upper hand in a competitive market by offering a vacation that includes experiences like golf at Jack Nicklaus and Robert von Hagge designed Hard Rock courses, select Rock Spa treatments, tours and excursions, POSH Beauty Salon, barber shop services and more included in the stay. ‘Limitless All-Inclusive’ replaces the use of resort credit, presenting guests with unlimited access to each of these amenities for a 25% service fee.
“As a brand, the all-inclusive Hard Rock Hotels are known for being industry trailblazers continually breaking out of the sea of sameness when it comes to creating unique amenities and guest experiences,” said Frank Maduro, vice president of marketing at AIC Hotel Group.
“Which is why completely eliminating the use of resort credit was the best next step for the brand to take.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.