Playa Wants To Bring Panama Jack To Jamaica

Bruce Parkinson, Open Jaw

Kevin Froemming

Fast-growing Playa Hotels & Resorts is already making a big splash in Jamaica, with brands including Hyatt Ziva & Zilara, Jewel and Hilton. Now it wants to bring Panama Jack to the popular island.

At the annual B2B tourism showcase known as JAPEX, Playa’s EVP and Chief Marketing Officer Kevin Froemming said Montego Bay “makes a lot of sense” as a next stop for the family-focused Panama Jack brand.

Froemming says a Panama Jack deal could come in any of three ways: a new-build; the conversion of an existing property – possibly one of the five Jewel resorts acquired from Jamaican insurer Sagicor in a deal that closed in May – or an acquisition.

Playa currently operates two Panama Jack hotels in Mexico. A Jamaica property would be the brand’s first Caribbean destination.

Froemming said Negril and Ocho Rios are other potential locations for a Panama Jack property. 

In the deal with Sagicor, Playa acquired five all-inclusive resorts and two oceanfront development sites on the North Coast. The acquisition included the 489-room Hilton Rose Hall resort, the 268-room Jewel Runaway Bay resort, the 250-room Jewel Dunn’s River resort and the 225-room Jewel Paradise Cove, all located in the Montego Bay-Ocho Rios corridor, the island’s busiest tourism location.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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