Cuba’s Tourism Minister Urges CDN Industry To Help Fill The Planes
By Nina Slawek
Cuba Tourism Minister Manuel Marrero Cruz and Eloy Govea, Canadian director of the Cuba Tourist Board
Cuba Tourism Minister Manuel Marrero Cruz visited Canada last week to update partners on the latest developments in the destination and urge agents and operators in Cuba’s biggest source market to put a strong focus on winter sales.
“Canada continues to be our main market, therefore the Ministry of Tourism, travel agencies and hotel chains, together with you, we carry out important actions to stimulate the flow of Canadian tourists to our country.”
A cause for concern is that Canadian visitors to the island have decreased by 8% so far this year. The general consensus is that the leading factor in the dip was last fall’s hurricane damage and the knock-on effects of that perception.
The Minister arrived armed with the message that Cuba has more than recovered and is ready to greet your winter clients with 69,250 rooms, 66% of which are in properties classified as 4- and 5-star. By the end of 2019, an additional 5,249 rooms will be completed, including the Hotel Prado & Malecón – the latest 5-star luxury hotel to join the burgeoning Havana scene.
The Minister’s second key message for Canadians was a reminder that Cuba’s beaches are ranked among the world’s best, with Varadero occupying the 3rd place in the world and 2nd in the Caribbean.
And, finally, a third message Marrero wanted to make loud and clear; Cuba is an extremely safe country. “In 2018, said the Minister, “Cuba was awarded as one of the safest countries in the world by Excelencias Turísticas.”
Marrero says after a challenging 12 months, bookings are looking up: “The last four months will be good, It is important that we all work together to maximize air capabilities and achieve the winter that we all need. We hoteliers, tour operators and airlines, need to make fast decisions in timely manner in order to sell those seats that may be empty.”
Nina Slawek President
The visionary co-founder of Open Jaw, Nina handles everything at OJ from the purse-strings to the talented but eccentric staff. She is frequently spotted hobnobbing with industry leaders and making glamorous appearances in the Open Jaw TV Room.