Bahia Principe Parent Invests US$30 Million At Luxury Bahia Principe Ambar
Bruce Parkinson, Open Jaw
Grupo Piñero, the parent company of Bahia Principe, is making a US$30 million investment to revamp Luxury Bahia Principe Ambar. Located in Punta Cana, the 528-room oceanfront property will reopen in November as an adults-only resort with updated accommodations and new facilities for guests to enjoy.
Luxury Bahia Principe Ambar’s makeover began in June with hotel rooms and common areas receiving updates. The property incorporated 144 swim-up suites that give guests access to a newly-built private pool surrounded by the hotel’s lush gardens.
Enhancing the property’s culinary scene, the hotel’s restaurants were reimagined and will now boast modern interior designs. Luxury Bahia Principe Ambar is part of the brand’s seven-property complex on famed Bavaro Beach in Punta Cana, which has begun to receive some upgrades of its own. Guests of all Luxury properties will have access to a brand-new sports bar and fitness centre for guests 18 years and older.
“We trust that our strategic approach to restoring our hotels and their amenities will help us surpass guest expectations in a hospitality landscape that is more competitive than ever. Today’s travellers look for more than pristine beaches and stunning views,” said Encarna Pinero, CEO of Grupo Piñero.
Lluisa Salord, senior vice president of global sales, contracting and distribution for Grupo Piñero, added, “this multi-million-dollar renovation and, above all, the specialized attention we’ve given to refining our gastronomic and entertainment offering for adult guests, will allow our visitors to enjoy our establishments to the fullest.”
Grupo Piñero has been busy revamping and expanding the brand. In Punta Cana, Luxury Bahia Principe Ambar Green will reopen as Grand Bahia Principe Aquamarine in November, an adults-only, entertainment-focused property. Similarly, Luxury Bahia Principe Fantasia will be renamed to Fantasia Bahia Principe Punta Cana.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.