ACV Posts Highest Single-Day Sales In 38-Year History

Bruce Parkinson, Open Jaw

Air Canada Vacations says its Black Friday sale set a record for the highest single-day sales in the company's 38-year history.  

On 23NOV, the company achieved an increase of more than 300% in bookings compared to a normal booking day, with Canadians booking vacation packages from sunny beach destinations in the Caribbean and Mexico, to the vibrant cities and landscapes in Canada, the U.S. and Europe.

"Air Canada Vacations continues to diversify its package offerings by presenting a significantly expanded range of unique and authentic travel experiences in addition to conventional vacation packages,” said Craig Landry, President, Air Canada Vacations & Senior Vice President, Revenue Optimization at Air Canada.

“We are delighted customers are choosing Air Canada Vacations in record numbers for their vacation travel plans, and we look forward to welcoming them onboard our flights. To further drive growth, Air Canada Vacations will debut a new booking website early next year, which will provide customers with even more compelling vacation experiences to conveniently choose from."

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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