Hotelbeds Sees 25% Booking Growth From North America
Bruce Parkinson, Open Jaw
Bedbank Hotelbeds is reporting strong growth for its North American source market wholesale business during the 2017/18 financial year. The company says the number of hotel room nights sold in Canada and the U.S. grew by nearly 25% on a year-on-year basis.
Since the acquisition of the Tourico Holidays and GTA bedbank brands in 2017 by Hotelbeds, the North American source market has emerged as the second largest for the company worldwide.
The company credits its strong growth on two core factors that it says differentiates the Hotelbeds offering.
“Firstly, Hotelbeds’ commitment to driving mutual incremental sales growth and boosting margins for partners by offering the most attractive and unique hotel content at the best possible prices; and secondly by providing partners with cost effective and cutting edge, revenue generating technology such as APItude, the Hotelbeds API that offers faster response times to drive conversions.”
The Hotelbeds wholesale business line works with tour operators, airlines, points redemption programs, loyalty schemes, MICE operators, and online travel agencies to provide them with accommodation and ancillary solutions via API connectivity.
Lauren Volcheff Atlass, Hotelbeds Regional Director of Wholesale Sales in the Americas, commented: “It has been a very exciting journey over the last 18 months as we have overcome many challenges to create the world’s leading bedbank for the benefit of our partners everywhere. It’s incredibly exciting to be able to offer partners our expanded portfolio of unmissable deals – with over 170,000 hotels now available, most directly contracted – and the reaction has been overwhelmingly positive.”
“This strong growth acts as confirmation of the faith our partners have placed in us and I’d like to thank them for that trust, as well as everyone in the North American sales and global sourcing teams who have worked so hard to make this happen.”
In other Hotelbeds news, the company recently announced that it will acquire HolidayTaxis Group, a provider of transfer and wider mobility solutions.
The acquisition emphasizes the company’s commitment to growing its ancillary offering for its Beyond the Bed business line, the area of Hotelbeds that includes the sourcing and distribution of transfers, activities, tickets, theme parks, car rental, travel insurance, and specialist tours.
In October, the company announced the consolidation of all wholesale brands, GTA, Tourico, and Hotelbeds under the Hotelbeds name, ultimately phasing out the Tourico Holidays and GTA brands.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.