Avalon Waterways Launches ‘The Suite Life Sales Event’, New TV Spots

Open Jaw

Avalon Waterways has launched two national commercial spots that will feature its new ‘The Suite Life Sales Event’ on 2019 European river cruises.

Encouraging travellers to “look deeper, to see what others miss,” the spots (View Spot 1; View Spot 2) will air on HGTV, Gusto, The Cooking Channel, Bravo, TSN and CBC News Network, among others. 

“We’re inviting cruisers to live the ‘Suite Life’ in 2019 and beyond,” said Pam Hoffee, managing director of Avalon Waterways.  “For the first time, our entire Avalon fleet in Europe is all Panorama Suite ships so our advertising initiative places a spotlight on these signature ships with Open-Air Balconies which blur the lines between outside and in.  Even better? Avalon’s balconies do not sacrifice room space. In contrast, they invite guests to enjoy 100 percent of their Panorama Suite, 100 percent of the time.” 

Avalon Waterways has also launched ‘The Suite Life Sales Event’ and trade campaign with the following promotion:

  • $499 air and $1,200 OFF per couple on select 2019 European sailings;
  • $2,600 OFF per couple on select luxury expedition cruises on the Mekong River in SE Asia;
  • $400 Air Credit and $1,300 OFF per couple on India sailings.

“Travel agents are key partners in every aspect of our marketing,” said Stéphanie Bishop, managing director of the Globus family of brands (Avalon’s parent company) in Canada.  “Not only are these ads targeting Canadian clients just when they are thinking about travel, but every commercial asks viewers to contact their travel agent.”  



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