Marriott Names New Loyalty Program Marriott Bonvoy
Anna Kroupina, Open Jaw
Marriott International unveiled its new loyalty brand, Marriott Bonvoy, consolidating the current lineup of its loyalty brands, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
Members will now have access to a single loyalty portfolio under Marriott Bonvoy, which will officially launch on 13FEB.
The launch of Marriott Bonvoy will introduce two new names for previous Elite status tiers:
Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights.
Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognizes members who surpass 100 nights and more than $20,000 in spend annually.