The Travel Agent Next Door says it is the first host agency in Canada to organize itself into regions, a move it says will benefit both its agents and suppliers.
Traditionally, host agencies are considered by suppliers to be only one agency and this means that they only get the attention of one Business Development Manager (BDM) or Sales representative, says TTAND founder Flemming Friisdahl. The agents of that host agency could be spread out across Canada, yet they are not linked with their local or regional BDM or sales rep.
“As we grew, we recognized that our agents were losing out because they were not recognized by suppliers regionally and thus they were missing out on local support and recognition,” Friisdahl said.
“By creating four regions, we have ensured that our agents are seen by their local BDMs and reps -- and, their performance shows up on each BDM’s reports. This will mean that agents will be invited to supplier events based on their performance. It also means they will receive training and local marketing support.”
Friisdahl says the approach will also benefit suppliers. “Tour operators, cruise lines, airlines, tour companies, tourist boards, etc. will now have insight into where to focus their efforts via their local reps and BDMs to assist in growing their business on a national scale.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.