Trafalgar Celebrates 10 Years Of ‘Be My Guest’

Open Jaw

Trafalgar has launched a campaign to celebrate 10 years of their exclusive ‘Be My Guest’experiences.


Exclusively available to Trafalgar clients on every trip, ‘Be My Guest’ has grown from one or more than 100+ included experiences that sees hosts opening up their homes and businesses and inviting clients to dine, explore and learn about the places visited, straight from the source.


“In a world where engaging with the authentic version of a destination has become of utmost priority for clients, ‘Be My Guest’ was a true world first and is now more relevant than ever. We recognized that clients wanted a deeper emotional connection with the local culture, people and places well before ‘experiential travel’ became a recognized term,” said Trafalgar CEO Gavin Tollman.  


Starting with an initial three trips, ‘Be My Guest’ began on a lemon farm in Sorrento, where two Italian sisters, relatives of a travel director, hosted Trafalgar’s guests for a locally home-cooked meal, finished off with the sisters’ own limoncello. The client feedback was positive and the program grew from there.


Today, clients can dine with Muhammad Ali’s brother to gain insights into the legendary boxer’s life, enjoying a three-course meal prepared by one of the former top 10 female chefs in America, or connect with a former champion jockey over tea on his dairy farm in New Zealand.   


“When we launched ‘Be My Guest’ 10 years ago, we were the first to tap into the desire to find new ways of understanding the world by exposing clients to the day-to-day lives of locals – and we’re proud to have pioneered this movement,” said Tollman. 


As the birthplace to Trafalgar’s ‘Be My Guest’ experiences, Italy will feature prominently in the 10-year anniversary celebrations, with the brand offering $500 per couple off Italy trips. Trafalgar offers 11 individual ‘Be My Guest’ experiences across the country.


“With our #AgentsFirst approach, Trafalgar continues to innovate and deliver the best travel experiences in the industry – ‘Be My Guest’ being the one of which we are most proud. Loved by our guests, we look forward to celebrating in 2019 alongside our loyal agent partners, and continuing to offer your clients the best possible travel experiences they cannot and will not get elsewhere,” concluded Tollman.


For more information on Trafalgar, please contact your local Sales Manager or visit


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