Discover The Palm Beaches Expands CDN Presence With VoX
Bruce Parkinson, Open Jaw
Jorge Pesquera, CEO, Discover The Palm Beaches
Susan Webb, VoX International President
Discover The Palm Beaches (DTPB) – the official tourism marketing organization for Palm Beach County, Florida – is launching Leisure Sales and Marketing representation in Canada in partnership with VoX International.
The VoX International client portfolio includes Experience Kissimmee, The Beaches of Fort Myers and Sanibel, Travel Texas, Hawaii Tourism and Essential Costa Rica. The newly-appointed agency joins DTPB's existing efforts to bring much-needed awareness and attention to Canadian travel agents, tour operators, and receptive operators interested in the Florida market, through leisure sales and marketing initiatives.
With this expanded presence, representatives will provide orientations, sales calls, presentations, trainings, destination reviews, and other related projects – increasing Discover the Palm Beaches' effectiveness in addressing client needs and providing exceptional service. The partnership will also result in a year-round presence in Canada, as opposed to occasional trade events and sales visits.
"The Palm Beaches are a place where travellers can experience a unique mix of culinary, culture, wellness, adventure, and, of course, an escape from another Canadian winter," said Susan Webb, President and Founder of VoX International.
"We're excited to represent the destination and bring a fully integrated and original approach to promoting the vast tourism offerings of The Palm Beaches through impactful partnerships and effective consumer activations."
President and CEO of Discover The Palm Beaches Jorge Pesquera echoed this excitement: "We are eager to begin our expanded efforts. Our new firm will not only help us extend our brand presence as 'The Best Way to Experience Florida,' but also highlight our commitment to visitation growth from this key market."
Efforts will focus on education and training for agents and operators.
Canadians accounted for 321,270 visitors and 253,306 room nights to The Palm Beaches in 2017. 2018 figures will become available this March.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.