Trafalgar Debuts New “La Belle Vie” Travel Fragrance
Anna Kroupina, Open Jaw
Trafalgar sent the newly launched scent to Open Jaw which arrived promptly on Feb 14. We'd describe its new fragrance as refreshing, zesty and fresh
Trafalgar has collaborated with The French House of Fragonard to create what it is calling the world’s first travel fragrance, “La Belle Vie.” The company describes the initiative as an homage to the love affair between travel memories and scent.
Launched on Valentine’s Day, La Belle Vie’s scent has notes of white petals and grapefruit zest.
"When one travels, all five of our senses are used, but for me, the sense that stands out the most is smell,” says Trafalgar CEO Gavin Tollman. “It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.”
Named after the brand’s philosophy, “La Belle Vie” is a fragrance for both men and women available exclusively for Trafalgar guests travelling on itineraries through France. Additionally, guests travelling on Trafalgar’s 8-day Paris Explorer trip can get a hands-on insider experience at Fragonard’s Parisian Headquarters.