G Adventures Launches 'TailorMade' Tours Based On Agent Feedback
Anna Kroupina, Open Jaw
G Adventures now offers customized tour itineraries in 11 destinations with the launch of TailorMade, giving travellers the flexibility of combining experiential travel with customization.
The new offering was created based on the feedback of more than 450 travel agents that travellers are seeking more personalized travel options, with 84% reporting that tailor-made travel and private tours are currently "in high demand" or had increased in the past year.
Until now, G Adventures has only been able to provide private group adventure travellers with a duplicate of an existing itinerary. These new tours, available for solo travellers or groups of nearly any size, bring customized adventure options and itineraries that caters to unique traveller needs.
Bruce Poon Tip, Founder of G Adventures, says there has been a distinct gap in the market for tailor-made solutions in adventure travel, specifically in the affordable and mid-market price ranges.
"While we've recognized an opportunity in the mid-range travel market, we'll also be able to cater to higher-end tastes in transport, meals and accommodation," he says.
The tour company's 'G for Good' social enterprise projects are available as an option to visit in all 11 launch destinations, and when travellers use recommended suppliers, their money stays in the local economy.
The 11 launch destinations for TailorMade travel in 2019 are: Botswana, Cambodia, Costa Rica, Peru, Ecuador (including Galápagos), India, Laos, South Africa, Thailand, Vietnam and Zimbabwe, with two or three sample itineraries available for each as inspiration for travellers making a TailorMade request.
G Adventures' is in the process of expanding its sales team and assigning dedicated specialists who will work with travel agents and customers to design the ideal itinerary. Options will include transportation, accommodation, meals, activities, pace of travel and budget.
Travellers can select a sample itinerary and depart on their own date, amend a sample itinerary, or create a whole new itinerary with the help of their private travel consultant.