Uplift Brings Travel Payment Solution To Canada

Bruce Parkinson, Open Jaw

Denise Heffron

Uplift, a financial technology company that promises to enable travel brands to provide a better way to shop, book, pay and experience travel, has officially announced the appointment of Denise Heffron to lead growth efforts and operations in Canada. 

Uplift enables travel providers to offer installment payments to their customers, in the process, it says, making travel more accessible, affordable and rewarding for Canadians. 

"Uplift is purpose-built for travel and we are entirely focused on helping our partners better serve their customers," said Robert Soderbery, President of Uplift. "Denise has deep experience in the tourism industry and shares our passion for travel. We are excited to see her accelerate our growth and drive more business for our Canadian partners." 

Uplift works exclusively through travel partner relationships and integrates seamlessly into their online booking flows. Powered by AI-driven, point-of-sale lending and payments technology, Uplift says it helps travel brands drive significant increases in conversion rates, average transaction values and ancillary revenues. Uplift also boasts a stand-alone agent tool, ensuring access for both online and offline customers. 

Heffron, formerly Vice-President, National Sales and Commercial with Transat, has been appointed Managing Director, tasked with launching and leading Uplift in Canada. Heffron is one of Canada's top travel and tourism authorities with a proven track record in business development, growth and profitability. 

"Uplift is a trailblazer, the first of its kind in our industry and has proved that the option to pay over time increases consumer desire and ability to travel. It changes not only how consumers shop and pay but the way they travel, allowing more options and choices, like upgraded rooms and seats -- perks that consumers wouldn't normally consider. I'm proud to be part of a team that is passionate about helping more travellers realize their dreams," said Heffron. 

Uplift has achieved significant success in the United States securing partnerships with some of the world's biggest travel brands such as American Airlines Vacations, Spirit Airlines, Norwegian Cruise Line, Universal Studios and more. Investors have put their support behind the company as well. Most recently, Uplift closed a US$123M Series C equity financing round. 

Canadian partnership announcements will follow later this month while integration of Uplift technology will be added for consumer access via top Canadian travel providers, as early as April. 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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