Flight Centre Invests In Tech

Open Jaw

Flight Centre Travel Group has announced two new investments in its “Labs” program that will help bolster its capabilities to incubate and bring to market emerging travel technologies to its corporate brands.

These two additions further increase the initiatives portfolio in key areas such as mobile and artificial intelligence (“AI”) and increase the program’s footprint to the technology development hubs of Barcelona and Bangkok.

Sam :], the mobile app already used by many of FLT’s corporate brands in several markets, has been fully acquired. FLT secured an initial 25% holding in Sam :] in 2017 when it acquired its holding in Paris-based 3Mundi. As a result of the deal, FLT has now become the sole owner and licensor of the product and will continue to drive the product roadmap to meet the needs of its corporate customers globally.

“We’re thrilled to bring the Sam :] team fully into the Flight Centre family,” said John Morhous, Chief Experience Officer, FCTG Corporate Brands. “We’ve worked closely with the team and product for many years now and look forward to continuing to drive mobile innovation through the platform”. Sam :] is currently used within FCM Travel Solutions, Corporate Traveler, Campus Travel, and Stage and Screen Travel, across 40+ FLT markets. 

In addition, FLT has increased its investment in 30SecondsToFly and its Claire product. FLT will have two-year exclusive use of Claire in the large global TMC category, and the product will be fully integrated into Sam :] to provide AI-powered chat and booking capability for customers. The investment will increase FLT’s stake in 30SecondsToFly to approximately 10%.

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