ETC Appoints Switzerland Tourism’s Pascal Prinz As Vice-Chair

Anna Kroupina, Open Jaw

L-R: Dana Welch (Chair, ETC Canada Chapter) and Pascal Prinz (Vice – Chair, ETC Canada chapter). Credit photo: ETC.

The European Travel Commission (ETC) has appointed Switzerland Tourism’s Pascal Prinz as the new Vice-Chair of the organization’s Canada chapter. 

As vice-chair, Prinz is responsible for steering the activities of the ETC in Canada. He will work to leverage European destinations’ promotional activities by setting up effective platforms for cooperative marketing and enhance the relationship between the Canadian and the European travel and tourism industry.

“I am honoured to be part of this dynamic team leading ETC’s marketing activities in Canada. With even more direct flights this year, it’s so easy and convenient for Canadians to explore Europe’s authentic culture, unique charm and stunning landscapes,” says Prinz.

Also acting as the Director of Switzerland Tourism in Canada, Prinz is responsible for the marketing of Switzerland as a vacation and convention destination.

Prior, Prinz worked at the Swiss Ministry of Economic Affairs in Bern and held positions with the Swiss Ministry of Foreign Affairs at the Embassies of Switzerland in Washington D.C. and Berlin. 

He holds a Dual Master’s Degree of Arts in International Affairs and a Certificate in International Business Management.  

Prinz takes over the Vice-Chair role from Antje Splettstoesser, former Director of the German National Tourist Board’s representation in Canada.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.



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