Silversea Further Enhances Luxury Offering Through Project Invictus

Open Jaw

Project Invictus, the first initiative launched by Silversea Cruises in partnership with Royal Caribbean Cruises Ltd., has resulted in an increase in the cruise line’s luxury offering to guests.

As part of the largest investment in the company’s history, the cruise line is growing and improving its fleet of ships. In addition to Silver Moon and Silver Dawn, which were announced prior to the launch of Project Invictus and are expected to join the fleet in 2020 and 2021, respectively, Silversea has ordered three new ships as part of Project Invictus: Silver Origin, which will be primed for cruising in the Galapagos Islands, and two Evolution-class ships. Extensive refurbishments were also made to Silver Whisper in December 2018, while an augmented refurbishment of Silver Wind – planned for the summer of 2020 – will improve the ship’s cruising versatility, thanks to a strengthened ice-class hull and the addition of Zodiacs.

A number of enhancements are being implemented to upgrade the cruise line’s culinary offering. In addition to being welcomed by chilled champagne in their suites upon embarkation, guests always have complimentary sustainable Ars Italica caviar available 24 hours per day, thanks to an enhanced caviar offering. Available both in-suite and in all restaurants throughout Silversea’s ships, complimentary caviar is offered to guests by the tin and as a garnish for meals, such as tartare and lobster.

Silversea has also increased the quantity of the enhancements across its fleet, with around 180,000 bottles of champagne and 2,400kg of caviar consumed by guests each year—a 340% increase of the latter. Approximately 66,100kg of lobster is consumed yearly, 66,100kg of tenderloin steak, 33,100kg of striploin steak, and 58,000kg of fresh berries, including strawberries, blueberries and raspberries.

Comprising between 50 and 70 labels, the line’s complimentary wine list has also been upgraded, as Silversea adds more variety to its selection, including more regional options to immerse guests in the culinary culture of sailed regions. On Silversea ships, more than 670,000 bottles of wine are consumed each year, and every major wine grape is represented, as part of a collection that comprises both ‘Old World’ and ‘New World’ wines, from champagne through to dessert wines. 

Another enhancement made possible by Project Invictus, offered aboard Silversea’s expedition ships only, guests on expedition voyages will receive a complimentary DVD package that will depict the highlights of their voyage. Produced by a professional onboard videographer, the DVDs will showcase the various experiences enjoyed throughout the cruise.

Moreover, the cruise line’s television programming has been upgraded. As part of the enhancement, guests will now be able to watch the most in-demand live football and basketball fixtures, among other significant broadcasts. In addition to approximately 100 blockbuster movies, including roughly 20 new releases each month, 90 hours of tailored destination and documentary content is now enjoyed by guests, plus a further 150 hours of television shows.

“I am very pleased to hear such positive feedback on Project Invictus from guests,” said Roberto Martinoli, Silversea’s CEO. “I am receiving emails on a daily basis from guests who appreciate the enhanced offering, as well as the exceptional service for which Silversea is renowned. It is clear that Project Invictus has made a significant impact since its implementation. I take pride in being the CEO of a cruise line that is so committed to the enjoyment of its guests.”



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