Excellence Group Rebrands As The Excellence Collection

Bruce Parkinson, Open Jaw

The family-owned Excellence Group Luxury Hotels and Resorts, which owns and manages five-star resorts in Mexico, the Dominican Republic, and Jamaica, is rebranding as The Excellence Collection.

The Excellence Collection will encompass the group's three brands: the adults-only Excellence Resorts with all-inclusive properties in Cancun, the Riviera Maya, Punta Cana, and Montego Bay; Beloved Hotels for boutique adults-only all-inclusive escapes; and Finest Resorts offering modern all-inclusive luxury for all ages.

With last year's opening of Excellence Oyster Bay and plans for a Finest Punta Cana in 2020, the company says The Excellence Collection “brings a new brand identity with modern, updated logos and dedicated hyper-focus on the unique offerings of each of group's properties.”

"The Excellence Collection is an evolution of Excellence Group Luxury Hotels & Resorts,” said Domingo Aznar, The Excellence Collection's Vice President of Sales & Marketing. He says the new branding better reflects the company’s goal “to deliver an authentic experience that lasts well beyond the guests' stay.”

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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