Study: Canadians Want Sustainable Travel, But Cost Is A Barrier

Anna Kroupina, Open Jaw

As the world gets ready to mark Earth Day on 22APR, Booking.com has released findings from its annual sustainable travel research that reveal how Canadians are striving to be more ecological travellers. 

While 48% of Canadian travellers said they believe that people need to make sustainable travel choices to save the planet for future generations, the research showed that there are common barriers making sustainable travel more difficult. 

Almost half – 44%-- said they cannot afford the extra expenditure of sustainable travel and 42% said they do not know how to make their travel more sustainable. Thirty-six percent said that although they see options to travel more sustainably, other options tend to appeal more.

While results were relatively consistent across ages, three quarters of Canadians aged 46-55 years old believed most strongly in sustainable travel, followed by millennials at 71%.

Sustainable stays are growing in popularity, with almost three quarters of Canadian travellers intending to stay at least once in an eco-friendly or green accommodation this year.

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.