Cruise Line has announced the launch of a new “Loyalty Rocks: Learn and Earn”
training program for travel agents. Custom-built as part of Carnival’s Loyalty
Rocks program, ‘Learn and Earn’ is designed to recognize and reward advisors
for investing in their professional development.
is video-based and puts travel advisors on an 80% faster path to graduation.
Featuring Gold, Platinum and Diamond levels, agents can better support their
clients while earning rewards and perks for themselves. Enhancements include
bonus Loyalty Rocks reward points, no booking requirement for graduation and
monthly seven-day Caribbean cruise awards for graduates.
understand the importance of quality training in helping our advisors to be
successful in selling Carnival, so we set out to design a new training program
that is focused, quick and relevant,” said Adolfo Perez, Carnival’s senior vice
president of sales and trade marketing. “When building out Learn and Earn we
spoke with travel advisors and took their advice to heart, and we’re excited
for agents to see the enhancements and perks to this program that we believe
will deliver significant value.”
advisors now use their GoCCL.com ID and password, and the program is
mobile-friendly. Additionally, Carnival removed the four-booking requirement
for graduation, enabling agents to complete the program faster.
Loyalty Rocks rewards points is also easier with the new program. Travel
advisors who complete all of the courses receive 100 reward points for their
time and educational investment. Each graduate also receives a certificate
signed by Perez and a Carnival Diamond Graduate logo for use on marketing
What’s more, each
month, Carnival will award five seven-day Caribbean cruises for graduates who
submit a brief summary about how their ‘Learn and Earn’ experience helped them
develop their business. Entries will be judged by Carnival’s Sales Leadership
Team, and the top five entries will win a balcony stateroom onboard the ship
and on the departure date of their choice.
‘Learn and Earn’ replaces Carnival
Passport. Advisors who participated in Carnival Passport will be given credit
for prior training completed, including automatic placement in more advanced
levels of ‘Learn and Earn’. For the 600 travel advisors in the final level of
Carnival Passport nearing graduation, Carnival is offering a complimentary
cruise opportunity (with validation of four new bookings made) as a thank you
and appreciation for the significant time spent in Carnival Passport.