Carnival First Major Cruise Line To Sponsor CLIA’s ACC Certification For All BDMs
Cruise Line has become the first major ocean cruise company to sponsor Cruise
Lines International’s Accredited Cruise Counsellor certification for all of its
business development managers. In mid-JAN, Carnival BDMs completed the work
required to earn the ACC through a combination of in-person coursework at the
line’s recent sales team meeting and individual assignments.
coursework included topics such as “Building Client Loyalty,” “Power Selling
Skills,” “Power Selling Techniques,” “Effective Presentation Skills” and
“Better Listening for Better Business.” The BDMs will work throughout the year
with agents in their territories to apply the lessons and tools acquired from
their ACC certification as they collaborate to develop tailored sales,
marketing, and support strategies.
is committed to having the best sales and service organization in the travel
industry, taking advantage of every available opportunity that will help our
travel advisors succeed and grow — and the ACC certification is a powerful tool
that will enable us to accomplish that,” said Adolfo Perez, senior vice
president of sales and trade marketing for Carnival. “Having ‘ACC’ on our
business cards says that we have gone above and beyond to increase our cruise
industry and sales expertise. Our team is proud to have earned that
ACC certification is part of Carnival’s comprehensive
program to support travel advisors that includes Why Use a Travel Advisor
(WUATA), AMP Up Commissions, Loyalty Rocks Rewards, and Be the Hero Upgrades.
In late 2018, Carnival’s BDMs also completed a new Carnival Corporation Sales
Strategy and Customer Marketing certificate programthrough the
Aresty Institute of Executive Education of the Wharton School at the University
more information on Carnival’s travel advisor support programs, login to
GoCCL.com and click on the Agent Programs tab.