CLIA Announces Inaugural Seminar At Sea Onboard MSC Meraviglia

Open Jaw

Cruise Lines International Association (CLIA) has announced it is holding an inaugural Seminar at Sea aboard the MSC Meraviglia sailing to the Bahamas from 17-21NOV. The event will feature five new seminars, along with the opportunity to sail on the MSC Meraviglia and explore the new MSC Ocean Cay, MSC Marine Reserve.

“We’re thrilled to partner with MSC to bring CLIA’s industry-leading professional development to a Seminar at Sea format,” said Stephani McDow, senior director, professional development & membership, CLIA. “Providing our attendees with an opportunity to increase their knowledge of the cruise industry while onboard this fabulous ship will allow for a deeper understanding of our cruise-specific topics, and we’re excited to add this event to our robust professional development lineup.”

The seminar will consist of five live trainings for travel agents to participate in, including four new seminars debuting at the event:

  • Better Listening Skills for Better Business  Ever found yourself listening to a client and suddenly you realize you have no idea what they just said? Or read something and, at the end, discovered that you recall nothing? It's not just you. It’s happening to everyone. In this essential seminar you’ll find out what behaviors to avoid to protect your ability to concentrate. You’ll learn dozens of proven, practical strategies to reinforce your ability to recall, pay attention and really listen. 
  • Marketing 201: Implementing Effective Cruise Marketing [NEW]  There are so many aspects of marketing – from creating and curating content to using imagery, videos, and other techniques – that it can be challenging to know what to do and how to do it. What are the most effective ways to market cruises? This seminar takes you through some proven techniques that can assist you in creating effective marketing pieces for social media, newsletters, and other platforms
  • Cruise Lead Generation – Using Lead Pages [NEW]  Generating new cruise leads is one of the biggest challenges travel consultants face daily. How can you generate new cruise leads? By using lead pages. Come learn what this hot marketing tool is, how to easily set it up, design, and implement across all online media platforms. Start generating more cruise sales leads today by taking this informative seminar.
  • Luxury Cruise: Large Ship Luxury [NEW]  Think that luxury can solely be found on premium and small ships? Come learn how large ships are changing the luxury market. Discover how large ships are adding luxury appointments that will appeal to clients in every demographic from Millennials to Baby Boomers.
  • Luxury Cruise: Premium and Small Ship Luxury [NEW]  Most premium and small ships are known for their luxury. But, are they all created equal? Can they meet the demands of an ever growing and changing market? Take a cruise through the premium and small ship luxury category and learn how they are appealing to clients of all ages and challenging everything we know about luxury travel!

In addition to the onboard CLIA training, attendees can take advantage of this opportunity to network with travel agents from across North America. To register for the Seminar at Sea, please visit:, or to learn about additional CLIA Live Training events held throughout the year, visit

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