The Tourism Industry of Canada is applauding the newly released Federal Tourism Growth Strategy.
The plan builds upon growth strategies and investments announced in the latest Federal budget and bolsters a ‘whole of government’ approach to tourism policy by establishing regional tourism investment groups that bring together key federal partners, provincial, territorial and private sector participants.
“TIAC has worked tirelessly for many years calling on a whole of government approach to ensure tourism can reach its full growth potential,” stated TIAC President & CEO Charlotte Bell. “Today’s strategy announcement demonstrates that our message has been received by the government loud and clear.”
“As the tourism sector continues to grow, currently contributing $102 billion to the economy, making up 2% of Canada's GDP and creating 1.8 million jobs in every area of the country, this globally competitive industry requires policies and measures that foster growth,” added Bell.
Ambitious targets and strategies have been set to bolster growth through international arrivals, dispersion, job creation, GDP and revenues, and TIAC says these are consistent with its own strategic advocacy pillars to address cost competitiveness, marketing, access, people and products.
The new strategy identifies priority growth areas such as winter/rural, culinary, indigenous and inclusive tourism as key drivers to help expand Canada’s tourism offering and extend its seasonality.
The full details of the new strategy can be found here.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.