WestJet Creates "Flight Light" Prototype, A Nightlight That Connects Families
Anna Kroupina, Open Jaw
To connect business travellers and frequent flyers with their families, WestJet has developed "Flight Light," a ‘smart’ nightlight that lets users monitor a loved ones' flight in real-time and shows just how close they are to arriving home.
Using live WestJet flight data, the nightlight projects the path of a loved one's flight onto the ceiling. Travellers just have to download the specifically-designed Flight Light App on a mobile device before take-off and enter their flight number to provide the Flight Light with live data including their arrival and departure times.
Parents will also be able to send messages and emojis to the Flight Light, which will be projected in real-time onto the ceiling.
"Caring for our guests also means caring for the ones they love and with Flight Light we hope to bring more comfort and joy to parents and their children during their travel journeys," said Richard Bartrem, WestJet's Vice-President, Marketing Communications. "Being away home can be tough and we wanted to develop a fun tool that could help families stay connected to the ones they love in a truly authentic WestJet way."
The Flight Light's colours, shape and design are inspired by WestJet's new 787 Dreamliner.
The live flight data, along with an array of starlight, will project from the wing-shaped base of the nightlight and will pulsate upon a traveller's arrival.
A detachable flashlight in the shape of an aircraft body can be used to project a silhouette of an aircraft, and the base of the device also functions as a regular night light designed to keep kids company throughout the night.
For now, WestJet has created a prototype of the Flight Light and beta testing is scheduled to begin later this year. More information can be found here.
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.