Barbados Announces Canadian Summer Marketing Campaign
Bruce Parkinson, Open Jaw
The Barbados Tourism Marketing Inc. (BTMI) has officially launched its summer campaign for 2019: Brilliant Barbados Fly into Savings. The promotion, which will run in both the U.S. and Canada now through October, offers travellers the opportunity to experience Barbados for less, yet do more.
CEO of the BTMI, William ‘Billy’ Griffith, said the promotion was strategically developed with the current business environment in mind. “We know that potential holidaymakers are spoilt for choice and the market is becoming increasingly more competitive each year, so it’s crucial for us to create promotions that will entice travellers to choose Barbados first.”
“This year, we have really drilled down to tackle the various climates in which we operate. Even within the two markets, the campaign has been tailored to ensure it fits the unique habits and demands of our target audiences there,” Griffith added.
In the U.S., the BTMI has partnered with nine key tour operator partners to offer travellers a USD $200 credit per couple. Here in Canada, the BTMI has partnered specifically with Air Canada to offer a CDN $100 airline credit in the form of a rebate on each round-trip ticket booked. The Canadian Brilliant Barbados offer will be available exclusively at www.aircanada.com.
The booking deadline is 30JUN, and the window for travel concludes on 31OCT.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.