#WhatCoolLooksLike: Antigua and Barbuda's Campaign Gains Traction In Canada

Open Jaw

Antigua and Barbuda's #WhatCooLLooksLike campaign is well on its way and picking up momentum in Canada, says the island's tourism authority.

"I am confident that with the additional sales activations brought on by the Global #WhatCoolLooksLike campaign and the renewed engagement of our in- region trade partners to include our most valuable asset within the market - our travel agents and tour operators, that we will see positive returns from the Canadian market," said Tameka Wharton, Sales and Marketing Manager for the Canadian Market with the Antigua and Barbuda Tourism Authority (ABTA).

ABTA's Canadian team launched the marketing campaign with a series of LCD screen advertising at major events like the Burlington Sounds of Music Festival, where patrons were exposed to the sights and sounds of Antigua and Barbuda.

#WhatCoolLooksLike was also exhibited at Montreal's Formula 1 and Jazz Festival, where mobile LCD screens displayed on a truck showed images and video of the destination.

The Antigua and Barbuda Tourism Authority's next screen stop will be at the Just for Laughs festival in Montreal later this month.

The team also had a strong showing at the Sandals Beach party, hosted by one of Canada's well recognized agencies, Vision Travel in Kitchener, where they had an on-stage presentation.

The next stop for the Canadian team is the OLA travel show in Winnipeg, where Antigua and Barbuda will be the featured destination presented to a mixed crowd of high-profile individuals.

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