WestJet Wins Top Honour In Marketing At 2019 Airline Strategy Awards
WestJet has been awarded top honours for marketing at the 2019 Airline Strategy Awards in London, England on 14JUL.
The 2019 Airline Strategy Awards marketing award was presented to the management team that has demonstrated excellence in any aspect of airline marketing over the past year. This includes excellence and innovation in areas including marketing strategy, new product development, branding, advertising and promotion, customer relationship management, ancillary revenue generation, sales, and distribution.
"We're proud to celebrate the WestJet brand and what it stands for on this global stage as we continue to strive for excellence in this space," said Arved von zur Muehlen, WestJet Chief Commercial Officer. "This recognition for WestJet's leadership and dedication to marketing is shared amongst 14,000 WestJetters who work hard to showcase our brand and build awareness for our airline on the biggest stage."
WestJet was recognized for its focused and differentiated marketing strategy which has helped to strengthen the airline's overall market positioning with strong commercial and financial results.
The winners for the six main award categories were selected by an independent panel of industry experts. For more information and full citations on each category visit www.strategyawards.com.