NCL Names Katina Athanasiou To New Position Of Chief Sales Officer
Norwegian Cruise Line has named Katina Athanasiou to a newly created role as the Company’s Chief Sales Officer. She will be responsible for driving the cruise line’s sales strategy by maximizing opportunities across all third-party booking channels and deepening travel partner relationships.
Chief Executive Officer Andy Stuart says the new position reaffirms the line’s commitment to its Partners First philosophy, which puts travel partners at the center of business decisions. Partners First celebrates its tenth anniversary in 2021.
“With the launch of our latest ship, Norwegian Encore, in November and the much-anticipated debut of our Leonardo class ships, it is more important now than ever that we enhance our efforts and have a laser focus on driving results,” said Stuart.
“As such, we are making the most of the exceptional talent we have across the organization. We are very excited that Katina will lead this already exceptional team in delivering truly meaningful results.”
Working hand-in-hand with Athanasiou is Camille Olivere, senior vice president of sales and trade partnerships. A travel business expert with deep relationships across the industry, Olivere will directly lead Norwegian Cruise Line’s efforts with Strategic Accounts. She will continue to work with senior executives across the trade while fortifying the company’s connection to independent travel advisors.
A cruise industry veteran for over 20 years, Athanasiou most recently served as senior vice president of charters, meetings, incentives and events (MICE market), overseeing the sales efforts for all full-ship charters and corporate and incentive groups across Norwegian Cruise Line Holdings brands.
Previously, she led the MICE sales effort for Oceania Cruises and Regent Seven Seas Cruises.
Commenting on the new opportunity, she said, “It is a privilege to lead this powerful sales team. I am thrilled to work alongside our travel advisors and support everything our Partners First philosophy embodies.”