Froemming Promoted To EVP & Chief Commercial Officer At Playa Hotels

Open Jaw

Playa Hotels & Resorts has announced the promotion of Kevin Froemming to the expanded role of Executive Vice President & Chief Commercial Officer.

In this newly created position, Froemming assumes the key leadership role in driving Playa’s commercial strategy and initiatives throughout revenue and distribution, global sales and marketing, e-commerce, as well as brand performance and deliverability.

With both top and bottom line responsibility, Froemming’s broadened role is designed to further leverage Playa’s operational efficiency and facilitate the integrated delivery of all customer touchpoints, says Bruce Wardinski, Chairman and CEO of the fast-growing Playa.

“Playa continues to build upon a structure that supports portfolio efficiency, innovation, and sustainable growth in the customer centric all-inclusive hospitality sector. Kevin is a proven commercial leader with the sales and marketing acumen to capitalize on the strengths of the organization and those of Playa’s global brand partners,” Wardinski added.

Previously, Froemming served as Playa’s Executive Vice President & Chief Marketing Officer. During this time, he was responsible for jointly launching the Hyatt Zilara and Hyatt Ziva brands in 2014, followed by the creation of the Panama Jack Resorts brand in 2017. He also played a key role in Playa’s recent launch of Hilton all-inclusive resorts and in integrating the Jewel Resorts portfolio into Playa following the business combination with Sagicor in 2018.

Froemming previously served as the President of Unique Vacations, the worldwide representative of Sandals & Beaches Resorts and Chief Operating Officer of the former Mark Travel Corporation, a now subsidiary of Apple Leisure Group.