Tourism New Zealand Promotes Destination With New Trade Campaign
Tourism New Zealand’s latest travel trade campaign, New Zealand Next, empowers North American travel advisors to book New Zealand as their clients’ next vacation.
The campaign’s interactive planning tools, shareable content, and themed trips enable advisors to provide recommendations and sell more engaging New Zealand itineraries.
Advisors can interact with the campaign through Tourism New Zealand’s media channels to become experts in New Zealand itineraries. The theme changes each month to promote the various activities travellers can experience in NZ: nature, food, adventure, romance, culture, and active travel.
Tourism New Zealand’s Explore PLUS Independent FAM program is back with new deals and opportunities for advisors to design their own trip to New Zealand. More than 500 air, land, accommodation, and attraction discounts are available to advisors in the theme of each New Zealand Next itinerary.
The first 50 agents to design and take an Explore PLUS Independent FAM are eligible to receive a $500 Trip Credit cash award. To qualify for Explore PLUS agents must hold a current NZSP certification – either Bronze, Silver or Gold.
“Advisors are our most powerful destination advocates. It’s incredibly important we continue to provide the trade with innovative and engaging ways to inspire, and ultimately, convert their clients,” says Michelle Rosenberg, Senior Trade Manager with Tourism New Zealand.