Norwegian Cruise Line Launches "Encore Moments" To Reward Everyday Heroes
Norwegian Cruise Line will reward 64 people from across the U.S. Canada for being "everyday heroes" as part of its new Encore Moments campaign.
Launched in advance of the debut of its newest ship, Norwegian Encore, the company is encouraging the public to nominate those who deserve an encore - applause - for the positive impact they have on their friends, family and communities.
Leveraging the ship’s name, Encore Moments will recognize the good works of individuals across the U.S. and Canada by awarding a cruise to one winner from every state and province.
This new campaign was developed on the heels of the brand’s Giving Joy campaign, which recognized and rewarded teachers who spread joy in the classroom.
"We are in the people business, delivering positive, memorable experiences around the world," said Andy Stuart, president and CEO of NCLH. "We believe it is very important to make the time to celebrate and thank the people whose acts of kindness and compassion make a difference in the lives of their friends and families, and within their communities. We are very proud and excited to launch Encore Moments and we encourage the public to bring these hometown heroes to the forefront for a well-deserved encore."
The Encore Moments campaign, which runs from 18SEP to 18OCT, will recognize and reward 52 people across the U.S. (one person from each state including the District of Columbia and Puerto Rico), and one person from each of Canada’s provinces and territories (excluding Quebec).
The 64 nominees with the most votes in their state, province or territory will win their choice of a three-to-five-day cruise for two on almost any Norwegian Cruise Line ship. They will also be provided airfare and accommodations for an award ceremony taking place in New York City on 16DEC.