TTC & TreadRight Announce "Make Travel Matter" Pledge To Celebrate World Tourism Day

Anna Kroupina, Open Jaw

The Travel Corporation (TTC) and its not-for-profit arm TreadRight have announced their new "Make Travel Matter Pledge" in celebration of today's World Tourism Day, which serves as the next step in a long standing commitment to sustainable tourism and conscious travel. 

Inspired by Palau’s First Lady, Debbie Remengesau, who introduced the Palau Pledge, every one of TTC’s 10,000 team members and 42 sister companies worldwide are committing to make travel matter and standing to help protect people, planet and wildlife. 

Today, all members of TTC’s family of brands will stand up and personally commit to share TreadRight’s ethos as travellers, as travel providers and as members of the global travel industry.

“Our Make Travel Matter Pledge is another step on our journey and an impactful one as it further solidifies our commitment to helping protect the destinations we work with, its communities and local wildlife,” said Brett Tollman, Chief Executive of TTC and Founder of The TreadRight Foundation. “As responsible travellers, TreadRight’s ethos has become part of our company’s DNA and what we stand for, and we share our pledge with our guests as well as partners in hopes they will join us.”

TTC's "Make Travel Matter" pledge reads as follows:

"I will make my travel matter – for our planet, for people and for wildlife.

When I explore this planet, I will do my best to tread right.

I will refuse single use plastics when I can and recycle what I cannot avoid.

When possible, I will offset my travels.

When I meet new people, I will honor their home as I do my own and do so in the spirit of diversity and inclusion. I will purchase locally made items wherever possible and pay a fair price.

When I experience wildlife, I will do so in nature.

I will not ride animals that ought not be ridden, nor support animal cruelty in any way. 

Together, we will tread right upon the earth – and we will make our travel matter."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.