Greater Fort Lauderdale To Host 1st-Ever ‘Pride Of The Americas’
Bruce Parkinson, Open Jaw
Greater Fort Lauderdale will be the host destination for the first-ever Pride of the Americas on 21-26APR, 2020.
“Greater Fort Lauderdale/Broward County is the perfect launch destination for Pride of the Americas 2020 because we are world renowned for our open embrace to the LGBT+ community and to all visitors from across the globe,” said Stacy Ritter, CEO and president of the Greater Fort Lauderdale Convention and Visitors Bureau.
“We are excited for Pride of the Americas attendees to experience our cosmopolitan destination, as well as our beautiful melting pot of cultures.”
Described as “historic and transformational,” the event aims to bring two continents and 35 countries together. Pride of the Americas will be hosted by Pride Fort Lauderdale with the Greater Fort Lauderdale Convention & Visitors Bureau serving as the presenting sponsor.
Six days of events will begin with opening ceremonies on 21APR in downtown Fort Lauderdale, and culminate on 26APR, with a beach festival and fireworks display. Pride of the Americas will include social events throughout the destination, including a parade, beach party, arts festival, A-list entertainment, sunset concerts, top DJs and drag brunches.
“Greater Fort Lauderdale is home to a thriving LGBT+ community, and we are very much looking forward to welcoming hundreds of thousands of LGBT+ visitors and allies to our destination where diversity shines brightly,” said Richard Gray, senior vice president of Diversity & Inclusion at the Greater Fort Lauderdale Convention and Visitors Bureau.
Pride of the Americas will also aim to draw attention to the shared issues LGBT+ individuals, families, youth and seniors face in Latin America and the Caribbean. Key thought leaders from different countries will share their expertise at conferences and symposiums on human rights, business, travel, health and wellness, education and more.
Welcoming 1.5 million LGBT+ visitors annually spending $1.5 billion, Greater Fort Lauderdale is well-suited to host Pride of the Americas. With hundreds of gay-owned and operated businesses and the highest concentration of same-sex couple households in the country, the destination is one of the most diverse and welcoming in the world.
Greater Fort Lauderdale is also home to one of the largest Pride Centers in the country, the world's first AIDS museum, the global headquarters of the International Gay & Lesbian Travel Association, and the Stonewall Museum, one of the only permanent spaces in the U.S. devoted to exhibitions relating to LGBT+ history and culture.
The LGBT+ Visitor Center is co-located with the Greater Fort Lauderdale LGBT Chamber of Commerce in the heart of Wilton Manors.
The Greater Fort Lauderdale Convention & Visitors Bureau has been reaching LGBT+ travelers since 1996, when it became the first Convention & Visitors Bureau with a dedicated LGBT+ marketing department.
Four years ago, it became the first destination in the world to create a transgender marketing campaign. Now the Greater Fort Lauderdale Convention & Visitors Bureau includes trans, lesbian, gay and straight people in all its mainstream marketing initiatives.
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.