ATPCO’s ‘Next Generation Storefront’ Poised For Global Expansion

Bruce Parkinson, Open Jaw

ATPCO has announced that its ‘Next Generation Storefront’ (NGS) standard is expanding globally. NGS is a set of data standards designed to enable distribution channels to better present, sort and compare the airline products and services shoppers are looking for.

The company has created four international advisory boards – Asia Pacific, Transatlantic, Transpacific, and Canada Domestic – to build on the success of version one of the U.S. domestic standard, which has now been finalized and will soon be published. 

The new advisory boards will consist of airline and distribution leaders that represent over 50% of flying capacity in each region where the standard will be applied. Each group will have oversight in creating and ratifying the definition of the NGS standard for its respective region.

Members of the new advisory boards include, Air China, British Airways, Virgin Atlantic, Skyscanner, and CWT along with American Airlines and Delta Air Lines. Additional members will be announced in the coming weeks. 

“This standard can greatly help OTAs differentiate offerings that airlines are investing in, to indicate different service levels customers have access to, in an obvious and unified way. We are excited to be included in the conversation and planning,” said Lyrics Zhao, Director of Product and Business Development on Air Ticketing at Ctrip. 

“It’s astonishing to think it’s been only a year since, together with ATPCO, American Airlines, United Airlines, and Delta Air Lines introduced NGS as a concept,” said Jeff Lobl, Managing Director Global Distribution Strategy at Delta Air Lines.

“The incredible traction and momentum that has built over the past year, from agencies and customers of all shapes and sizes, speaks to the growing need for retail transformation across all channels. Thanks to NGS, the age of single-product shopping is finally coming to an end.” 

The newly formed advisory boards will be meeting monthly, either virtually or in-person, with each group conducting defined sprints to improve data quality and validity. Participation in the advisory boards are by invitation only, but ATPCO encourages all airlines, channels, and systems interested in participating in its working groups to join. For more information, visit   

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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