Vision Travel's Corporate Division To Rebrand As Direct Travel Inc.

Bruce Parkinson, Open Jaw

L-R: Stephen Smith, Senior Vice President, Leisure Marketing, North America; Lynda Sinclair, Senior Vice President, Leisure Travel, Vision Travel; and Brian Robertson, President, Canada West, Direct Travel.

Canada's Vision Travel has announced that it is formally rebranding its corporate division to Direct Travel (French name: les services Direct Travel). The move comes following the APR 2017 its merger of Vision with Direct Travel, Inc., one of North America's fastest-growing travel management companies.

"The rebrand to Direct Travel is the next big chapter in our story," said Joel Ostrov, President, Canada East region. "Consolidating our brands enables the company to stand out, not only within the travel industry, but also within the ever-growing travel technology ecosystem."

The rebrand marks a new chapter in Direct Travel's history as two brands become one with the goal of forming a stronger, more consistent brand.

"We are excited to grow and strengthen the brand by becoming one – Direct Travel, Inc.," said Brian Robertson, President, Canada West region. "We're consistently evolving to meet the changing needs of Canadian organizations and we're committed to doing so without sacrificing the great service our clients have come to know and expect from us. This represents the next stage in our growth plan."

The organization's leisure division will continue to operate under the Vision Travel brand in the Canada West region, with over 45 storefront locations across the country. The Canada East region will transition both corporate and leisure business to the Direct Travel brand.

The company says there will be no changes to Vision Travel's client services, locations, or personnel as a result of the rebrand. The leadership team will remain in place with Robertson and Ostrov setting the strategic vision and overseeing execution for each of their regions.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.