WS Highlights Commitment To Customers -- Not Cattle -- In New Ad Campaign

Open Jaw


WestJet's latest advertising campaign takes a humourous, lighthearted approach to highlight its continued commitment to treating people like people (and not cows!).

The video shows cattle dealing with delayed flights, lost baggage and uncaring airline staff, all while frustratingly navigating an airport.

The advert ends with human passengers heading to the WestJet counter, all smiles, and the text: "Canada’s most on-time airline", "No overbooking", and "The highest-ranked Canadian airline on Tripadvisor."

The airline says the campaign reaffirms its dedication to making air travel something its guests not only enjoy but look forward to.

"We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch," said Richard Bartrem, WestJet Vice-President Marketing Communications. "Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd."

Created in partnership with Rethink, the campaign consists of a comprehensive digital and out-of-home presence that will run from coast-to-coast throughout the holidays.

"We wanted to playfully show how travel can feel when other airlines don't treat people with the same attention and care that WestJet does," said Christina Yu, managing partner at Rethink. "We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry."

Watch the video here.