More Rich Content: ATPCO Signs Retailing Deals With Amadeus And Sabre

Anna Kroupina, Open Jaw

ATPCO has signed retailing agreements with Amadeus and Sabre that will integrate and distribute Routehappy Rich Content in their respective networks. The integration will improve the flight shopping experience for agents and consumer by allowing travellers and travel sellers to compare offers through flight attributes, photos, and richer descriptions.

The agreement enables the two travel tech companies to integrate ATPCO’s flight shopping API, merchandising solutions and airline rich content within their array of flight shopping applications and interfaces.

The agreement also includes rights to integrate rich content into NDC offers that help to further differentiate airlines through effective and compelling content, and will also support ATPCO’s Next Generation Storefront™ (NGS) standard, which helps sales channels modernize the shopping experience for consumers.

“This is yet another step in Amadeus’ strategy to drive the digital transformation of the travel industry, and adds to initiatives such as the work we are doing with ATPCO on the Next Generation Storefront™ (NGS), and the progress we are making with new standards such as NDC and One Order,” said Decius Valmorbida, President Travel Channels at Amadeus. "These are the stepping stones towards a true retailing environment in travel, that we are putting in place together with our customers and industry partners.”

“Our expanded agreement with ATPCO further demonstrates Sabre’s commitment to modernize the airline retailing experience for our customers through next generation retailing, distribution and fulfillment capabilities,” said Wade Jones, president of Sabre Travel Network. “This long-term agreement will allow us to enhance our leading air shopping solutions with ATPCO’s Routehappy Rich Content today and in the future as the airline industry continues to evolve.”

In addition to API access, ATPCO will also provide flat file access to Routehappy Rich Content to the two companies for the first time. This accelerates the rate at which airline rich content can be deeply integrated into multiple points within its applications to power richer flight shopping experiences for travel sellers and buyers.

"Over the next five years, world-class airline retailing will become the norm, making flight selling much more valuable for the industry and providing consumers many more choices for a better shopping experience. The airline industry has just taken a giant leap forward," said Robert Albert, EVP, Retailing at ATPCO (formerly Founder & CEO Routehappy).

Following its acquisition of Routehappy in FEB 2018, ATPCO has incorporated comprehensive rich content and software into its airline content management and distribution offerings. Routehappy Rich Content includes:


  • Amenities: common flight product attributes such as legroom and Wi-Fi
  • UTAs (Universal Ticket Attributes): fare benefits and restrictions, e.g. baggage and seat selection
  • UTA data kit: a new toolkit that helps systems create UTAs with ATPCO pricing and rule data
  • UPAs (Universal Product Attributes): visual and descriptive content such as photos and videos
Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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