Accor has announced the arrival of its “avant-garde lifestyle brand,” SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana.
Located in “high-energy, dynamic and socially vibrant destinations” including Berlin, Bangkok, Singapore, St. Petersburg, Vienna and now Havana, SO/ hotels aim to be places to see and to be seen.
“SO/ is one of the most high-energy, fashionable and edgy brands within Accor’s luxury portfolio, combining the vibrant energy of the locale, energizing entertainment and creative food and beverage experiences with modern luxury service,” said Heather McCrory, CEO, Accor North & Central America.
“Avant-garde design and fashion are also at the heart of the SO/ brand, and the new hotel in Havana will be a welcomed and exciting addition to our fast-growing network. The hotel was designed by renowned French architect, Michel Regembal, while Spanish fashion designer Agatha Ruiz de la Prada created the hotel’s emblem and the staff’s stylish uniforms.
With 250 guestrooms on nine floors, including eight suites, the décor of each room is infused with the spirit of one of three dance styles - Classical Ballet, Salsa or Son Cubano – balanced with floor-to-ceiling views of the sea, the neighbouring Malecón, Paseo del Prado and the hotel’s sweeping patio.
“The life of SO/ Paseo del Prado La Habana begins in this special year, the 500th anniversary of Havana itself,” said Jean Philippe Hubau, General Manager, SO/ Paseo del Prado La Habana.
“We feel this is a bright and exhilarating way to start, as our goal is to become the most sought-after lifestyle address in Havana – a city that captures the imagination like no other place on earth. The hotel provides a fascinating mix of social spaces, audacious experiences and distinct ‘Just Say SO’ services to celebrate the Cuban culture, surprise and amuse even the most sophisticated jet-setters, and captivate the hearts of Habaneros as well.”
SO/ Paseo del Prado La Habana is located at the intersection of Paseo del Prado and Malecón, a one-minute walk from Habana Vieja (Old Havana), a World Heritage Site filled with ancient monuments, forts, churches and palaces.
A seven-minute walk takes guests to Central Park and the Gran Teatro de la Habana, while a stroll along the Malecón boardwalk to the El Vedado district provides a glimpse into the city’s wide avenues, aristocratic villas and ubiquitous 1950s American-series cars.
At the Cosecha Restaurant, guests of SO/ Paseo del Prado La Habana are invited to begin the day with organic and wholesome breakfast fare. The SO/ SPA, SO/ FIT gym and the infinity pool with a signature pool bar provide daily rejuvenation and wellbeing experiences. In the evening, the HI-SO bar brings the glamour to stylish guests who mingle to the DJ beats.
SO/ Paseo del Prado La Habana is the ninth property in the SO/ portfolio, which includes recent additions in Auckland, Berlin, Vienna and St. Petersburg. New SO/ properties in Kuala Lumpur, Koh Samui, Dubai, Paris, Melbourne and Los Cabos are scheduled to open over the coming years.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.