AMResorts has signed a new resort brand management deal in Aruba. The agreement will bring the first Secrets Resorts & Spa-branded property to the island, with the 600-key Secrets Baby Beach Aruba.
The property is situated alongside Baby Beach, a popular white sand-lagoon in the Southern part of Aruba, close to San Nicolas. Completion is currently slated for the Q4 2021.
“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG.
“The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short and long-term potential of the destination.”
The adults-only resort will offer the brand’s ‘Unlimited-Luxury’ vacation concept, which covers all on-site dining and service options, including reservation-free gourmet a la carte dining offerings, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini bar, daytime activities and live nighttime entertainment all without wristbands.
AMResorts currently boasts 66 branded resorts and 24,000 rooms under several award-winning brands in Mexico, the Caribbean, Central America and Spain. The company is preparing for the opening of two new Caribbean properties in the coming months, with the debut of Dreams Curaçao Resort, Spa & Casino, and Secrets St. Martin Resort & Spa.