G Adventures Invites Industry To Join Movement To Reduce Plastics

Bruce Parkinson, Open Jaw

With awareness around the plastics crisis at an all-time high, small group adventure travel operator G Adventures is calling on its travel industry partners to join forces in the movement to reduce the use of single-use plastics in tourism. 

Starting with the simple step of asking all suppliers for their support to provide alternative solutions, G Adventures hopes to provide clean drinking water for as many travellers on tour as possible, so disposable plastic water bottles can be replaced with reusable vessels. 

Named the ‘Plastics Partnerships Project’ the initiative comes after G Adventures recognized that to have a greater impact it needed to engage more partners to help. 

After an approach to its complete hotel supply chain, 80% of the hotels have committed to providing clean drinking water for travellers by January 2020, which equates to up to 3.5 million bottles being saved annually by G Adventures’ 200,000 travellers. 

Jamie Sweeting, vice president of responsible travel and social enterprise at G Adventures, says the company has made a conscious effort over the past few years to reduce plastics across the business, but realized that to shift the dial further it needed to engage not only its staff, but also suppliers, agency partners, and ultimately its travellers.  

“We’re starting in a manageable way, with a focus on reducing the use of single-use plastic water bottles. We already take steps globally to reduce plastic in our offices and on our water-based tours, and we actively participate in beach clean-ups where we can. We know we can do more however, but we can’t do it alone.  

“The Plastics Partnership Project is an invitation to work together to make small changes that can collectively make a big difference to our planet and its people. More than 350 million tonnes of plastic are produced each year and eight million of those end up in our oceans. Working collaboratively enables us to drive even more change in behaviour,” says Sweeting. 

In addition to the launch of the Plastics Partnership Project, G Adventures has partnered with industry travel experts, Travel Without Plastic, to develop tools and resources to help reduce single-use plastic throughout its operations. The small group tour operator is also a member of the Plastic Pollution Coalition, which connects like-minded business looking to work together to reduce single-use plastics.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.