Norwegian Swaps Plastic Bottles For Plant-Based Cartons Across Entire Fleet
Through its partnership with JUST® Goods, Inc., Norwegian Cruise Line has now eliminated single-use plastic beverage bottles across its 17-ship fleet, beginning with its most recent ship, Norwegian Encore.
Instead of plastic bottles, JUST spring water is provided in a plant-based carton made of 82% renewable materials – the container is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.
In 2018, the company eliminated single-use plastic straws across its fleet and private destinations, and as a result of this most recent initiative, it will replace over six million single-use plastic water bottles every year.
Later this year, the brand has its sights set on eliminating single-use plastic shampoo and conditioner bottles.
These efforts are driven by the Company’s Sail & Sustain Environmental Program, which is its commitment to minimize waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
“This is a very special and very proud moment for us,” said Harry Sommer, president and chief executive officer of Norwegian Cruise Line.
“As a leading cruise line, we are thrilled to make such an impact by eliminating single-use beverage bottles across our fleet. It’s just one of the ways we are working to preserve our oceans and the destinations we visit. While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth.”