Micro Escapes, JOMO & More: Skyscanner Examines CDN Traveller Trends

Anna Kroupina, Open Jaw

Transformative journeys, like yoga or meditation retreats, are one of Skyscanner’s predictions for CDN traveller trends in 2020.

Skyscanner has pulled together traveller data to determine what's driving a global sense of adventure and how Canadians will be travelling in 2020.

According to its 2020 Canadian Travel Trends Report, which surveyed 1,500 Canadians, 73% of respondents said they plan to travel in 2020.

Here's what the online travel company says will fuel their travel decisions:


  1. Slow travel: Slow travel emphasizes connecting with the location, travel mates, and a more leisurely way of living. With 40% of Canadians saying they're prioritizing rest over sightseeing for their next trip, slow travel is the top travel trend of 2020.


  1. Micro escapes: From hiking and camping trips to short weekend getaways and domestic destinations, 34% of Canadians say they're planning a micro escape, which is a great way to fit in a break for those who say they're "too busy" to go on vacation.


  1. JOMO trips: 24% of Canadians say they're looking forward to JOMO, or the "joy of missing out," on their next vacation. Rather than planning an Instagram-worthy trip, this type of traveller is opting to travel off-season to alternative or less popular destinations in 2020 to escape the crowds.


  1. Local gastronomy: Nearly one-in-five Canadians say they plan their vacations around trying local cuisine. From Michelin star restaurants to food trucks, the local gastronomist is on the hunt for the best eats. They're the type to research online, watch every foodie show, and ask everyone in their social circles for recommendations before travelling to a destination.


  1. Sustainable tourism: Nearly one-tenth of Canadians identify as sustainable travellers. In 2020, they plan to choose flights with a lower environmental impact, select sustainable travel products, or visit destinations that are culturally and environmentally responsible to minimize their carbon footprint. 


  1. Transformative journeys: 7% of Canadians travelling in 2020 say they do it for the transformative journey. To them, travel is a chance for them to get to know themselves through self-improvement like yoga or meditation retreats, or by completing charitable work like building schools or planting trees. 


"As a traveller-first company, we pay close attention to what is inspiring Canadians so we can help them make informed travel decisions. Compared to 2019, when the hottest trend was solo travel, we're seeing a shift toward escapism and relaxation in 2020," said Juliano Lopez, Head of Research & Insights at Skyscanner. 

"Our data shows that Canadians are intrigued by the road less travelled and getting away whenever they can – whether it's for an extended trip or a weekend."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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